Gizmodo has an excellent piece covering the challenges of cord cutting for mainstream consumers based on a research project conducted by Hill Holiday over the holidays.
The biggest takeaway for me is just how much we techies take for granted about how TV works. Sure there’s a bunch of crap on most of the time, but the relative mindless companionship TV offers offsets this quite nicely. I don’t mean that in a negative way either. People are accustomed to tuning in to tune out.
4 Replies to “Cord Cutting … not happening any time too soon”
…interesting video. These old people (typically afraid of the internet) were never given digital rabbit-ears for local content and hi-def broadcast TV; that was an intentional omission. Like the guy in the video said, his age-group is passive in using TV to keep themselves company; a kind of ‘adult broadcast babysitter’. While the Roku is very popular, it’s picture is rated the lowest. The teens in the video are perhaps the rarest of boys unfamiliar w/ the XBox 360. Lastly, those of us cutting the cord tend to heavily be younger movie fans and internet mavens, not older adherents to obsolete tech.
that’s why it’s not being adopted en masse …