atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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Nokia offers Free Navigation to everyone

January 21st, 2010 · View Comments · Nokia, apple, gadgets and technology, iPhone, marketing, mobile

Today Nokia announced Maps with free navigation for everyone which is a very big deal.  Previously the only way to get turn by turn navigation was to buy a Navigator device. Nokia had offered free trials of the navigation service on most newer mid to higher end devices but to put it all out [...]

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Google’s Favorite Places not quite that helpful

January 4th, 2010 · View Comments · mobile, travel

Today I caught a sticker in the sandwich shop by the office for Favorite Places on Google and decided to give the QR code a shot. Here’s what I got in return:

Reviews are helpful if I’ve never been t here before but needing to call or get directions (standing at the door) seems like [...]

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The difference between Google and Nokia

December 14th, 2009 · View Comments · marketing, mobile

While this is hardly a definitive view, I think it’s an excellent example which highlights a key difference  in how Nokia and Google have gone to market with very similar ideas.
Ovi Prime Place and Google’s Favorite Places both seek to link physical businesses with mobile maps.  The main difference and it’s likely to be critical [...]

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Nokia Sportstracker Mobile Mapping

October 31st, 2008 · View Comments · Nokia, events, gadgets and technology, news

Thanks to Jaiku and GerryMoth I just learned about a new release of Sportstracker which offers a real map of your location as you track your progress.  Previous versions showed a visual progress, but based on coordinates rather than a real map.  i believe this is the first integration of Navteq data outside the Maps [...]

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