Nokia offers Free Navigation to everyone

Nokia free navigation

Today Nokia announced Maps with free navigation for everyone which is a very big deal.  Previously the only way to get turn by turn navigation was to buy a Navigator device. Nokia had offered free trials of the navigation service on most newer mid to higher end devices but to put it all out there is a very powerful offer.

The goes beyond just the turn by turn piece and includes all the premium content within Maps – again a very cool and substantial detail. You now have full access to all the premium content:

  • Free Drive navigation
  • Free Walk navigation
  • Free maps and map updates
  • Free Events guides
  • Free Lonely Planet guides
  • Free Michelin guides

When Google first announced Android 2.0 would include free navigation it was a bold move, and became an instant black eye for everyone else.  Nokia’s initial response with the 5800 Navigation Edition was pretty limited by comparison while today’s play is substantially more bold!  I’m sure this was not an easy pill for management to swallow given Navigation is one of the larger revenue generating services.

Nokia’s reach and share is still larger than anyone else’s and I expect others to follow suit as a result.  Consumers are now going to expect navigation as a standard feature of a smartphone – in the same way maps previously was.

9 comments for “Nokia offers Free Navigation to everyone

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  2. John Bartley
    1/22/2010 at 2:57 am

    Bogus. It neglects, forex, the highly capable Nokia E90 smartphone.

  3. 1/22/2010 at 3:37 am

    I'm a big fan of the E90, but that's far from current these days … you need the most recent N97 firmware to even get that one working

  4. 3/15/2010 at 11:01 pm

    I'm waiting for the new nokia 5235 but I am not sure if this phone also gets the free navigation I hope so.

  5. 3/15/2010 at 11:02 pm

    I am pretty sure all phones get it now. Just a matter of whether it is preloaded or something you download yourself.

  6. clackablog
    3/17/2010 at 6:22 am

    Everyone who has a phone Nokia likes. However, the E90, despite its power and capabilities, appears to be SOL, as there's no Maps for the E90 I can find after an hour's search of

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  8. 9/9/2010 at 10:43 am

    is it going to be for Nokia N8?

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