First AOL, then MSN and

First AOL, then MSN and now Yahoo… Rich Media ads finally break through to the mainstream. I guess media companies and portals have finally realized that not banners get out-performed by richer media like superstitials and eye-blasters, but they need to support them to get the revenue.

Yahoo to run multimedia ads. Under pressure to boost sales in a lifeless ad market, the Web portal launches AdVison, a full-page ad that broadcasts commercials, and runs Web pages, surveys and online games.

[CNET News.com]

One Reply to “First AOL, then MSN and”

  1. Great article. I am just sad I dont know how to reply properly, though, since I want to show my appreciation like many other.

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