Google’s dominant position

Examines whether Google’s dominant position as the Web’s leading search

engine threatens the independence of the Web. The article: “So powerful

has Google become that many companies view it as the Web itself. If you’re

not listed on its indexes, they say, you might as well not exist. And if

you don’t advertise on Google or otherwise curry favor, critics add, you

may never find out what it takes to get a prominent listing.” Danny

Sullivan, who runs Searchenginewatch.com: “So many people are dependent on

Google’s free editorial traffic that it’s like food out of their mouths to

lose ranking. Search engines are not in the business of supporting

people’s companies. But if they are going to provide editorial, they need

to provide support. These are some of the issues they face.”

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