For the Mountain View, Calif.-based Microsoft subsidiary, formerly known as WebTV, those aged 50 and older aren’t the stubborn old codgers advertisers notoriously ignore. Instead, they’re an untapped market for Internet access.
“For the first time, we’re going after the older American group,” said Sam Klepper, MSN TV’s senior director of marketing. “This is a group that’s been historically intimidated by technology. MSN TV is a great alternative.” Source: allNetDevices