“Integrating online media and interactive marketing with other media and other channels is imperative to reaching the full potential of this medium,” he said. “Taking full advantage of the targeting capabilities of online media as well as its unique contextual opportunities will help us all reach the right audience with the right message.”
Making Online Matter: “At the IAB Leadership Forum, online ad execs grapple with how to weave interactive advertising into traditional advertising campaigns.” Source: internetnews.com: Top News