Over the weekend I took my brother in law to the Apple Store in White Plains to pick up a new MacBook and I was struck by how much of an impression it made on him. The things I take for granted because I already know a fair bit abut technology and have spent my share of time in various Apple stores are simply not the case for the more normal consumer.
Henry was amazed at the in-store engagement – classes, questions, and purchases all around. We flagged an employee to help him and Erick was more than happy to help Henry finalize his selection and even added in a printer. Check out was the usual impressive event as well … no line. The same store rep fired up his iPod touch, scanned the barcodes of the macbook and printer and swiped Henry’s card. Henry was amazed as he signed the screen and his email receipt was sent.
I’ve had this experience quite a few times for various purchases and it still amazes me too. Apple has enabled the point of sale to be everywhere with effectively everyone in the store able to take your transaction. If you’ve purchased before the receipt is in your inbox before you leave the store.