There’s a pretty high rotation of the commercials on the Tour de France broadcast, but the one I don’t seem to mind seeing is this great spot from Specialized. It captures the purity of riding …
The other really strong piece is this one from Strava featuring Tim Johnson which captures both the essence of the service remarkably well along with the spirit of riding.
If more companies focused on connecting with their audiences like this, people would probably be more likely to react to the messaging. I know I’m over biased here, but these are really both very solid spots.