atmaspheric | endeavors

When Yahoo launched their online gaming service one publisher was suspiciously left out. Well today it’s revealed that AOL in fact did the deal with EA and starting with Need for Speed will launch a premium service called “First Play” which like “First Listen” and “First View” will give subscribers a chance to play games (music and videos) first through AOL.

AOL looks to games for subscriber boost. The company expands its offerings with a service that gives AOL subscribers exclusive access to new online games and downloadable demos from leading game publisher Electronic Arts. [CNET News.com]