Category Archives: marketing

App Bundles should get editorial curation

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Just as the iPhone 6 and iOS 8 were arriving , The Verge posted a piece sharing the key games you might want to consider and over the weekend I finally returned to it and read through. For each game on the list you have to click over the App Store to install or buy and then return to the piece if you want to continue.

This is a pretty awkward process requiring a bunch of home button multi-taps and swipes as you progress. An opportunity to streamline this exists with app bundles … Though currently closed as far as I can tell to 3rd parties. Instead much as you might find a readlist quick save option, a quick install (and confirm) option would be terrific. These don’t even need to show in the App Store directly unless a certain level of popularity is achieved but instead could be served a landing pages specific to iTunes for quick access and even affiliate fees to be earned.

Apple tends to not share like this, but who knows maybe they’re thinking of something similar and we will see more advanced list making and purchase / download opportunities soon.

Alipay Epass enables simplified ecomm for Chinese consumers on US sites

You have to respect Alibaba and their Alipay service. The latest enhancement called Epass is a full-service system to enable cross border commerce. Now Chinese consumers can pay for US brands using their existing Alipay accounts and everything is taken care of ensuring proper brand goods delivered in a predictable manner.

Pass users will see an EPass payment option when they check out on a retailer’s site. Chinese shoppers pay in yuan using their Alipay account and Alipay transmits the payment to merchants in 14 currencies via 180 international financial institutions. Customs duties are calculated at checkout.

Alibaba started Alipay in 2004 to facilitate payments on its websites and spun off the unit in 2011 into a company controlled by Alibaba Chief Executive Jack Ma. Because it was spun off, Alipay was not part of Alibaba’s mammoth $25-billion initial public offering of stock in September, the largest ever.

Alipay says EPass can provide retailers with payment-processing services, as well as shipping logistics and marketing services as needed. Alipay will take a cut of each transaction but did not specify how much the percentage is.

via LA Times

Rogers + Netflix = old media

Unless I’m missing something here, this content deal between Rogers and Netflix might as well be delivered on. Region encoded DVD. Restricting access by country for internet
streaming is remarkably traditional.

Perhaps the other deals that have been struck for Orange is the New Black and Arrested Development might also be region blocked as well actually … Are we making progress or just rebuilding the matrix again?

Defending Liberal Arts

Campus (aerial view), Hamilton College

Andrew Bennett, the CEO of Havas has a great piece in Fast Company that I fully agree with based on my own direct experiences. His thesis is essentially that while we place such enormous attention on STEM education we might be losing sight of the value in a proper liberal arts degree.

At my college there was just a single degree to earn, a Bachelor of Arts. I could have chosen to major in Chemistry, Physics or Computer Science and still left with a BA. Instead I chose Comparative Literature and while that might seem limiting if you can only draw linear conclusions, the foundation my education provided is something I use all day, every day. My job involves continuous critical thinking, synthesis and analysis and clear communication whether written or through public speaking. It’s hard to say whether I would have had a similar exposure or rigueur had I focused on business or marketing or even engineering (at a different school) but I believe and would advise my kids to think broadly to ensure they are comfortable with the pretty steady change that life offers.

There’s always time to specialize and go deep in a particular area. I still feel like I’ve managed to be a bit of a generalist and consume an intense information diet to ensure my continued relevance and importantly interest in learning so I can continue to grow.

Nintendo

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Everything You’re Thinking About Nintendo Is Totally Wrong | Game|Life | Wired.com.

Interesting read.

I agree … more, easily accessible content would only make my kids want more not less Nintendo.  They (all three) are very happy to play games on our Wii U and generally do together while they play games on mobile alone, but nearby.  They seem to get more fun naturally out of the shared experience and Nintendo needs to work a bit more to deliver this consistently — and at a price that parents like me would want to continuously pay.  $5 for Rayman Fiesta on Mobile and $60 for the Wii U DLC is a pretty massive disparity for starters … but importantly more easy to download games for their 3DS and easier cheaper, but strong historical (and even new) content on the Wii U could be killer.