Examines whether Google’s dominant position as the Web’s leading search
engine threatens the independence of the Web. The article: “So powerful has Google become that many companies view it as the Web itself. If you’re not listed on its indexes, they say, you might as well not exist. And if you don’t advertise on Google or otherwise curry favor, critics add, you may never find out what it takes to get a prominent listing.” Danny Sullivan, who runs Searchenginewatch.com: “So many people are dependent on Google’s free editorial traffic that it’s like food out of their mouths to lose ranking. Search engines are not in the business of supporting people’s companies. But if they are going to provide editorial, they need to provide support. These are some of the issues they face.”