Email Marketing to AOL 8.0

Email Marketing to AOL 8.0 Users: “” Source: Drunk Guerilla – Marketing Out of the Cage

Another looming issue for e-mail marketers is AOL 8.0’s new e-mail sorting feature, consisting of a drop-down menu that sorts mail into four categories:

  • People I know: Mail from addresses stored in the user’s address book or buddy list, and mail from AOL.

  • Bulk senders: Mail from commercial mailers who have committed to honor AOL’s e-mail policies.

  • Unknown senders: All other e-mail.

  • Everyone: Includes all of the above, and is the default setting.

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