Another looming issue for e-mail marketers is AOL 8.0’s new e-mail sorting feature, consisting of a drop-down menu that sorts mail into four categories:
- People I know: Mail from addresses stored in the user’s address book or buddy list, and mail from AOL.
- Bulk senders: Mail from commercial mailers who have committed to honor AOL’s e-mail policies.
- Unknown senders: All other e-mail.
- Everyone: Includes all of the above, and is the default setting.