Because I work in marketing I can see why this is happening, but as a consumer this needs to offset the high ticket price. It’s already bad enough that commericials get shown in addition to slide show local ads. If another whole set of progamming comes in, the price needs to change, period.
Paying $10 to get pitched: more movie ads coming: “Regal movie theatres will expand their pre-show advertising and trailers to twenty minutes. The last few AMC/Loew’s movies I’ve gone to in San Francisco have had 20 minutes’ worth, too — it seems to be the norm everywhere. The CEO of Regal sees a trend: “I hope that the line between entertainment and advertising will begin to blur.”LinkDiscuss(Thanks, Futtbuck!)” Source: Boing Boing