Back to the Future for Verisign…

This is so ridiculous it is amazing. Verisign paid about $21 Billion in stock to acquire at the height of their market cap and muddles with the brand for 2 years only to roll it back out?? aigh… They certainly could have saved millions of dollars not rebranding everything and re-marketing everything only to reverse it all back.

VeriSign has created a wholly owned subsidiary to operate a new version of the domain name business it bought three years ago. As part of the move, the company will revamp the Network Solutions brand, which has been downplayed since the VeriSign purchase.

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