In an effort to get the market for PT Cruisers younger, Chrysler is looking to offer a new 6 year lease term that includes special music and arts events as a bonus. According to the article, a 6 year lease poses some new risk into the financial equation, since more people tend to default the longer the stretch. Will this work? Only time will tell… I don’t know that music events are going to lower the age appeal of this car alone… Especially compared to new comers like the Honda Element which clearly targets the younger Generation Y set with a car that has features to match their (supposed) lifestyles.
AUBURN HILLS, Mich. — DaimlerChrysler AG’s Chrysler is trying to lure younger buyers for its PT Cruiser with six-year loans that lower monthly payments and with art and music shows after the sport-utility vehicle’s sales fell in 2002.