Sony’s Idei – Part 3

Perkins: The problem we are trying to solve here is about the consumer experience on top of any OS. The test model for this is what Steve Jobs just did with Jaguar. Personally, I got iTunes, iPhoto, iMovies all running on one server at home, and it’s transparent. If I plug a DVD in or an iPod in, the icon automatically comes up on my screen. When I plug my Sony Cyber-shot camera into my Mac, I don’t have to do anything, because it assumes I want to see the pictures in the camera so it automatically brings up the iPhoto interface. I don’t even have to touch my mouse! This is the model for Sony.

Idei: We actually met several times with Steve last year, in January, March, and June to try to work out a mutual strategy. But you know Steve, he has his own agenda. [Laughs.] Although he is a genius, he doesn’t share everything with you. This is a difficult person to work with if you are a big company. We started working with them, but it is a nightmare. We have the exact type of guy like Steve within Sony. His name is Ken Kutaragi. They respect each other. So maybe if we can get them both together then they could figure out how the PlayStation and the Mac can work together.

[AlwaysOn Network]

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