Microsoft TV Makes Cable Software Push

Software giant makes another run at providing interactive software for digital set-top boxes. []

Microsoft said its software would allow cable operators to generate new revenues by offering services, such as on-screen TV guides, movies-on-demand and a new generation of interactive advertisements, coupons and other sales and marketing incentive programs. It said the software allows cable operators to offer a variety of video-on-demand services, including films and episodes stored in computer video vaults, and functions that allow users to pause, fast-forward or rewind programming from their remote control.

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