Coming Soon: A Horror Show for TV Ads

Business Week Online : TiVo Recorders Indicate the Truth About TV Advertising

TiVo’s digital recorders indicate that viewers don’t necessarily watch the ads, even on hit shows. Agencies and networks are still in denial


They are in fact tracking quite a bit of usage data on viewing behavior… time to face the music.

1 comment for “Coming Soon: A Horror Show for TV Ads

  1. 12/8/2008 at 3:16 pm

    Thanks for this article about “Coming Soon: A Horror Show for TV Ads”

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