“Time Warner Cable is very aggressive and savvy as a technology adopter,” he added. So, if Microsoft’s trial proves out, the move could be a big opportunity to position itself in an interactive television screen. It could also bode well for finds the trial successful, cable technology platform company Scientific-Atlanta could also benefit, Brancheau said.
According to Gartner, as of mid-year 2003, 22 million U.S. households were upgraded to digital cable, out of a total base of 66 million cable households in the U.S. (The total household base in the U.S. is 106 million.)
So, the deal gives Microsoft some room to grow Internet News