Perceptions: When Ads Work Too Well

Teenagers who have drinking problems have stronger brain responses to images from alcohol advertisements than other teenagers do, a new study reports. [New York Times: Health]

The exact mechanism is unclear. The research could not determine whether people with drinking problems were predisposed to be more responsive to advertising or whether advertising encouraged problem drinking.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.