Web marketing sells like teen spirit

Smart marketers will use the Web if they want to harness some of that teen spirit, according to a new study on media consumption among young people. [CNET News.com]

2 comments for “Web marketing sells like teen spirit

  1. 3/6/2004 at 8:50 am

    I wrote an article a few years back (I still have it posted somewhere on my site) about Digiscents, which was a technology that was being developed to deliver smells through the web. Users were supposed to connect speaker-like devices to their PCs, through which the various aromas would waft.

    Or so were told. Then came the dot-bomb!

  2. 3/6/2004 at 9:22 am

    Digiscents was doomed to fail… You’d never want to smell the carnage of Quake or Doom…
    I guess it might work if you were trying to decide where to have dinner, but for most applications, it seemed silly.

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