IAB Joins in Snubbing DMA Over Spam Policy

The Interactive Advertising Bureau’s e-mail committee chairman plans to withdraw support to the IAB’s members for the Direct Marketing Association’s Council for Responsible E-mail’s long-awaited e-mail best practices document. This following yesterday’s report of resignations from within the DMA’s subsidiary organization, the Association of Interactive Marketing, in protest over the same controversial anti-spam policy. [marketingfix]

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