Kobe drifting into irrelevance?

The 18-year-old James, whose storied high-school career generated multiple national television appearances and landed him on the cover of Sports Illustrated, signed a six-year endorsement deal with Coca-Cola Co. (KO.N) brands Sprite and Powerade, the company said on Thursday.

Financial terms of the deal were not disclosed. James has not yet played a minute of professional basketball. [NBA’s LeBron James Inks Coke Brands Deal]

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