Higher Standards

A story in today’s Journal should bring tears to the eyes of online marketers and publishers. Nielsen Media is going to – woo hoo – double the size of its People Meter panel to, hold on, 10,000 households. It’s allegedly going to spend $70M to upgrade its services, including giving people portable meters so those oh-so-important out of home auds can be watched. This, from a company that can’t measure digital cable or satellite, or do dailies except in 55 markets. Hard to believe $60B in ad decisions still rely on this 1960’s style measurement.

[David Card]

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