Google Dirty Tricks

Google Search: dean: The Wesley Clark crew bought the AdWord “dean” (for Howard Dean, his competition) over at Google. Via John Robb.


Hardly dirty, it’s called good Search Engine Marketing…Buy where you think your audience is going to be looking.

2 comments for “Google Dirty Tricks

  1. 10/15/2003 at 6:03 pm

    I’m not so sure it’s that smart. I think it is a waste of money. I never click those ads, because i am looking for info about Dean, not Clark. Actually, I admit that I have clicked them a few times just to cost the campaign a few cents.

  2. 10/15/2003 at 6:18 pm

    Well the idea of buying competitive ads is a good idea. Whether you click on them or not is simply user choice. As it happens many people do actually click through on contextual advertising.

    I’m not supporting one candidate over another, just commenting on the nature of the ad campaign.

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