Madison Avenue’s Mania for Metrosexuals Misplaced

George Simpson writes in MediaLife about Madison Avenue’s ridiculous pursuit of the so-called “metrosexual” saying “A metrosexual is nothing more than a guy who finally figured out he’d get laid a lot more with a haircut, clean fingernails, his shirttail tucked in, and thus empowered, able to entrap dates in his apartment by cooking them meals.”

He says Madison Avenue has forced us to “endure this fiction that metrosexuals are an important new marketing niche squeezed, tweezed and teased somewhere between gay men, and the “hysterical heterosexuality of tits, beer, sports, cars, and fart-lighting.” [Adrants]

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