Web Sites: Now, Built for Leads

Lead generation is edging out e-commerce as the raison d’etre of corporate Web sites, according to a survey by analytics provider WebTrends. Marketers, meanwhile, are taking over control of that Web site from the IT department. But as the mantle of power shifts from IT to Marketing, it’s up to marketers to optimize the site and to turn visitors into customers. [CyberAtlas]

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