MTV eyes digital music store by early 2004

Via MacMinute…MTV Networks is preparing to launch a music download service with plans to go up against Apple Computer Inc.’s iTunes and other competitors, said MTV chief Tom Freston on Monday.

“There’s no doubt it’s a strong brand, with a strong profile of viewers,” said Phil Leigh, senior analyst at Inside Digital Media, about MTV’s plans. “But they can’t rely solely on their brand come next year … After iTunes launched in April, MTV should have been like a hawk on a field mouse.” [Reuters]

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