A Filter in Time Saves Nine

Tuesday is the biggest day for outgoing E-mail, making Wednesday the biggest day for “NOT” reading E-mail, according to EmailLabs'”Delivery Trends Report,” a quarterly newsletter observation post. [Network Computing]

Delete and ignore are more popular options that unsubscribe… Don’t believe everything you read in your open rates. I’ve personally found that tracking open rates can lead to a much higher read perception, leading to a lower click through response based on “actual” reads.

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