This just allows mediocre 30 second spots to live on in a medium where people are already ignoring them. Nothing like innovating or simply altering your creative message and format for the channel in which you are communicating!
Unicast’s “rich” media format, where it allows TV advertisers to recycle creative meant for the tube, continues to find acceptance among major online publishers. CondeNet joined the club, along with biggies like ABCNews, About, MSN and Tribune Interactive. AdWeek reports. [Up2Speed]