Speaking at recent online marketing conference hosted at Microsoft…
…Microsoft also unveiled a study on the effectiveness of online advertising. The company is using the study as the basis for an argument that companies spending about 1 percent of their advertising budget online should consider increasing that to 4 percent or 5 percent because people are spending more time online.
Ballmer said Microsoft spends about 12 percent of its media budget on online advertising, and that he orders his staff to “saturate” that market first and foremost.
“I want to make sure (a user) can’t get through … an online experience without hitting a Microsoft ad,” he said. [InformationWeek]
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