Putting Blogs in Their Place

This chief of New York Times Digital once famously planned to spin off the online division and take it public. Didn’t happen. Now that his operation is turning a tidy profit, Martin Nisenholtz is back to making declarations. Wired magazine’s Josh McHugh investigates. [Wired News]

I wouldn’t need to work for Wired if I decided to live off AdSense clickthroughs on my own blog.
I haven’t seen anything that could create the scale necessary to engender a professional blogging class in any meaningful way.

NYT Digital just announced a $20 million profit. AdSense seems to work for you.

We’re still mainly in the business of aggregating and sorting content that was created for other purposes. Plus, most of our advertisers don’t live and die by the clickthrough. Our brand advertising business has been growing 30 to 40 percent for the past two years. There’s a lot of room for innovation in brand awareness advertising.

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