This just might get really annoying!
First, if you don’t have Verizon or any of the other carriers who might try this, you are going to see some annoying pop-ups on your TV program when they have no relevance to you since you can’t respond even if you wanted to… Universal Short Codes are the answer here, no carrier specific ones, like how they are used by Cingular on American Idol for voting. Even if this goes through, I’d like to see an option to turn this off – or at least push it to a corner on my screen, though off would be best. I guess the cable providers are going to have to build this onto their platforms as well to even show you the ads… much like the iTV experiments which seeem to continue on a smaller scale.
Verizon Wireless plans to announce on Monday that its subscribers will be able to bill any transaction made using their cell phone’s Net connection directly to their Verizon account instead of a credit card or bank account, according to sources familiar with the company’s plans. The new service uses a version of text messaging that’s beginning to become popular in the United States. [CNET News.com]