atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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TiVo killed the rerun

May 21st, 2004 · Comments · gadgets and technology, marketing

PVRblog points to an article in the LA Times on how TiVO and DVRs are changing the way Networks have to think about programming. It seems a fair number of DVR users (among other watchers) are no longer interested in watching re-run after re-run and choosing other options like cable or even… no TV at all.

Without reruns, networks are trying out new shows in the same slot, or repeating the previous week’s episode in a new slot in case you missed it (long a staple of cable TV). Smaller networks like the WB and Fox are promising to change the schedules to new shows this Summer instead of waiting until the Fall season. There’s also the lucrative DVD market that is saturated with pretty much every show ever made, and reruns would cut into that business. [PVRblog]

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