atmaspheric | endeavors

a multi-tasked stream of consciousness or perhaps just emails to myself

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Shame on the Apple Marketing Department

May 28th, 2004 · View Comments · apple, marketing

So perhaps it’s not the worst offense, but it is quite surprising that I received an email with a 60 Day free offer to .sign up for .Mac as an existing customer! I don’t need and probably can’t even use the 60 day free trial to extend my account as the link bypasses my stored cookie.

I expect Apple to know better and to be able to perform some basic list segmentation against their customers… this is not the way to build loyalty for paid services. If you’d like to join, perhaps this is your chance to do it.

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