Email Worst Practices

Turns out many of emails troubles are just from carelessness (aside from poor technique and targeting) and the findings show Format Errors, Compliance Errors, Unreadable Emails, and Re-direct Errors. If you don’t want people to be able to respond these are all great ways to assure that’s to happen.

A big part of declining click-through numbers might not have anything to do with lack of interest in the offers people are receiving, but of the atrocious quality-control practices and poor re-direct procedures used by many email campaigns. And there is absolutely no reason for it. [MediaPost]

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