Which way is up?

This is something I’ve wondered and commented on many times to my wife as we’ve walked around the city…

Can someone explain to me why all the watches in the MSN direct ads are upside-down? [Michael Gartenberg]

It seems some creative director thought they liked the look of the watch in right side up mode, but preferred to place it on the wrong hand… even if it was on the correct hand, this is not a service I have interest in personally, though perhaps the point of the ads was just to draw attention which clearly they’ve achieved. Probably have not sold too many though…

One Reply to “Which way is up?”

  1. Because a graphic artist drew the image on a right-hand, but the designer wanted it coming in from the left of the screen. So instead of having it redrawn, they simply flipped the image.

    And made the wearer married in the process 😉

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