Online Advertising Is on the Reboom!

According to eMarketer’s just released report, Ad Spending in the US, after the precipitous 15.8% drop in 2002 for US online ad spending, the path back has been more like Lance Armstrong cycling the Alps in the Tour de France %u2014 steep and rapidly upwards. With a 20%-plus growth rate last year, and the same expected this year and next, eMarketer sees Internet ad spending surpassing $11 billion by the end of 2005. [eMarketer]

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