ATT is seriously going for it… pushing TV and Direct Mail (I’ve gotten at least 3 kits) hard, and working the retail channel now as well.
The partnerships underscore the importance of VoIP in AT&T’s long-term plans. The phone giant recently said it would stop selling local voice services to new residential customers because of changes in regulatory law. At the same time, the company said it would aggressively market less-regulated VoIP services.
The company also has been pushing CallVantage through co-marketing programs with cable companies such as Comcast, Time Warner Cable and Cox Communications. [CNET News.com]
