It really pisses me off to get a communication from a company as a customer when they clearly don’t know that. Here’s an example from an email I received a few minutes ago from T-Mobile:
Upgrade to an Annual or Month-to-Month rate plan and get 30 days of free T-Mobile HotSpot Wi-Fi Internet service.
You’ve experienced the freedom and convenience of T-Mobile HotSpot. You know how wireless broadband service makes it easy to stay connected when you’re on the go. Now you can sign up for a T-Mobile HotSpot subscription plan and get 30 days of Wi-Fi Internet service-absolutely free!
They’ve clearly created a catch-all for anyone who has signed up, rather than focus on some basics here. I AM a monthly subscriber and have been for about 6 months. It’s unlikely that their customer file is that old, though certainly possible.
They might think it’s OK to send this kind of stuff out since they used both annual as well as monthly, but it would have been much more compelling to try and sell me on the benefits of switching to annual (I assume based on price) instead. Instead of responding I’m ranting, so mission failed. I’ve made sure to tell at least 10 of my friends…