SBC Just wasting money

For a while I’ve been seeing SBC ads on network TV … I just caught one during the first quarter of the Eagles vs Giants game on FOX. What are they thinking?? This is far from an SBC market and their brand has next to no meaning for the MILLIONS of people watching. For kicks I checked my phone number as a potential residential customer on their site and as I expected:

You may live outside the SBC 13-state service territory: Arkansas, California, Connecticut, Illinois, Indiana, Kansas, Michigan, Missouri, Nevada, Ohio, Oklahoma, Texas or Wisconsin.

I am in NYC, so the only possible state possibly of interest is Connecticut in this region and I can’t imagine there are enough people there to make this a worthwhile ad spend…

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