About 59 percent of CEOs surveyed said they find Web logs, or blogs, useful for internal communications, while 47 percent see blogs as tools for communication with external audiences, according to a study conducted by PRWeek and Burson-Marsteller. Of the 131 CEOs surveyed, seven percent are actually blogging while many others say are unlikely to start a blog themselves. About 18 percent of these CEOs say they plan to host a company blog over the next two years.
The survey indicates that chief executives see blogs as useful for communicating new ideas and news, providing an informal channel of communication and getting instant feedback.
