Steve Rubel made me aware of a new Google marketing campaign for The Break Up with Jennifer Anniston and Vince Vaughn. The idea is interesting – use the Google Video service to stream the clip (why not scale the preview window to the aspect ratio?) and then enable the viewing community to share their own break-up videos.
I don’t know many people have clips of their breakups, but regardless Google could have worked a bit harder to continue the interface of the promo through the associated clips. The way it works now is that when you choose a clip, you leave the movie promotion and just get the regular Google Video UI to watch through. I can’t see hitting back much if the clips are less than stellar and this seems like it would have been a pretty simple adjustment if they intend to run real promos.
