The Crystal Method have released a track designed for runners and the new Nike – iPod system. Obviously anyone can listen and buy the music, but I think it really speaks to the commitment of both companies to this partnership. Custom content with a focus on the application of what they both bring is an excellent move and hopefully we’ll see more stuff like this.
Eventhough I don’t currently run for exercise, it’s quite tempting to want this type of connection between my Nano and a pair of sneakers (or Trainers for UK readers).
technorati tags:apple, Nike, iPod, Marketing, Music, content
