Joost’s commercial

I’m not going to give a full critique on this one, but I have to say I think it’s pretty weak. I’m not sure if they had a cooler than you Creative Team working on this or perhaps it’s a European flavor I’m just not used to seeing. The sad thing is that WITHOUT ACTUALLY SEEING THE PRODUCT, most people still have no idea what it is or why they should care. It’s not interesting enough to be a full :60 and I’m surprised they’d choose to go that length at all. I recognize it’s running on YouTube and not NBC prime-time so media costs are nil. Maybe the point was to get people talking – but the group chatting about this was already aware, so I’m not sure how that’s really helping get new interest. And with that, here it is…

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