In a word – Whoa!
In a bid to boost its presence in advertising, Microsoft announced Friday that it would acquire Aquantive, a digital marketing and services company, in a deal worth around $6 billion.
Microsoft said the deal would help it support more advanced advertising products and technologies across areas including media planning, video-on-demand and IPTV. Aquantive produces the Atlas Media Console and Drive PM tools for advertisers and publishers, and owns interactive ad agency Avenue A/Razorfish. [CNET News.com]
