I read another piece this am on the Twango acquisition and it’s got me wondering what the hell Nokia is really thinking here. Between Mosh and Twango, they will now own two separate social sites. Actually, if you count the Loudeye acquisition and Music Recommenders, there are three – though MR is not really that social.
According to the Mashable post:
The plan is to provide a seamless integration of Twango on both the Internet and on your cell phone. This will make room for a new way for people to share content and stay connected. With the ability to share photos, videos, Twango’s availability in an integrated, cross-platform existence will offer access to friends and their content, as well as a way to organize and manage your own content. [Mashable]
If you think about this for a moment, there are already a few building blocks in place. Nokia has a web upload capability that can send content to Flickr and Vox, though not yet to Twango. They have Lifeblog which captures everything you do (pictures, video, sms and mms) and can sync with both your desktop (on Windows) or send to TypePad.
For $90 Million – hell let’s say $20 Million – you’d think Nokia would want to develop a service or symbian application to send amd sync content from your device to ANY service you might want to use. It’s easier to maintain contact and activity on a social network than it is to move — especially when you’ve got content and a conversation with an audience. As of this moment, there is little to no incentive to use Twango over Flickr for images, YouTube/Viddler/Blip for video and I did not see how it would make for a good place to blog.
If Nokia’s tag line is Connecting People, why are they going out of their way to develop new stand-alone services, rather than working with what’s already present and being used by communities globally. They could really just focus enabling the experience from Mobile to web and back. From a user perspective, I would much rather have an application or service that could talk with everything else I use to make it simple for content to go back and forth. This would make it easy for me and easy for my friends to stay in touch. We already know Facebook is working on the connection with the desktop and Jaiku, Facebook and even Plaxo offer ways to have content from other syndicate-able sources appear in your profile, but no one has come up with way to link with your mobile.