My kids are still way to young to explore on Club Penguin, but I checked it a few months ago after a parent at school mentioned their older child enjoyed some time online there. The site is pretty simple, and involves some guided chat and interactions (read safe) options as well as quite a few options for parents to spend more money. There are no ads and it’s a reasonably priced subscription service at $6/mo.
“The company also announced on Wednesday it had purchased kids’ virtual world Club Penguin for $350 million in cash plus up to $350 million more depending on the Web site’s earnings in 2008 and 2009.
Disney Chief Executive Robert Iger said he expects the acquisition to immediately begin contributing to the company’s bottom line.” [CNET News.com]