In general this email is fine but with two glaring errors in my view that kill any chance for the recipient to appreciate what’s here.
As you can see from my callouts, the blue text in the paragraph highlighting the “what’s new” feature is NOT a link. Why? Why make it different and not provide a way for me to learn what the heck you are even talking about?
(I’m pretty sure that blink is the RFID / NFC system that lets you tap and pay with the card instead of swiping and signing… guess I’ll have to wait and see.)
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